Our Story

Duck Score was born from personal experience and a deep understanding of the devastating impact of mental ill-health. Inspired by a tech industry practice of numerical check-ins, our founders adapted this concept into a simple yet powerful tool for tracking mental wellbeing: the Duck Score.

What began as a family method for open communication about mental health has evolved into an innovative platform serving individuals and organisations alike.

Duck Score Manifesto

We believe in:

Real connection, not endless scrolling

Authentic sharing, not performative posting

Quality of relationships, not quantity of followers

Private spaces, not public broadcasts

Genuine support, not superficial likes

We will never:

Maximise engagement at the cost of wellbeing

Sell personal data

Enable public sharing

Create comparison metrics

Encourage addictive behaviour

Digital connection works best when it’s intimate, not infinite. Through intentional design, thoughtful technology, and trusted spaces, we’re creating a new way to understand ourselves and support each other.

This isn’t social media. This is human connection, digitally enabled.

You can download the Duck Score app from iOS and Google Play, and you can order the Duck Score journal from Amazon