
Mental health has long been a priority of mine—many of you know this already. It’s what led to Duck Score.
For over five years, we’ve used Duck Score in meetings as a simple, verbal check-in to gauge the mood of the team. It helped us spot early signs of burnout, stress, or personal struggles that might be affecting performance. And it worked.
It wasn’t a big deal—just a number and a reason. Yet, it transformed the way teams communicated.
Then Something Weird Happened…
When we digitised Duck Score, we expected it to work even better. A tool that could track patterns, offer AI-driven insights, and help teams support each other at scale.
But suddenly, something that had felt natural in a meeting room became controversial in an enterprise setting.
🛑 People didn’t want to log their score.
🛑 They didn’t trust the system.
🛑 They worried about how their data would be used.
We tried explaining. Over and over. We reinforced privacy, clarified data policies, made everything optional—but nothing shifted.
It wasn’t a misunderstanding. It wasn’t about awareness. It was deeper.
The Real Issue? Trust.
So, we stopped guessing and started listening.
We invested in actual research, surveying over 500 employees across different industries and seniority levels. We ran qualitative interviews, asking professionals what it would take for them to genuinely engage with workplace mental health support.
The results were clear:
🔹 65% of employees said they’d only share mental health struggles with select trusted colleagues—not workplace tools.
🔹 Career fear is real—many worry their mental health data could be used against them in performance reviews.
🔹 Senior leaders aren’t immune—even those advocating for mental health struggle to disclose their own challenges.
Why We Had to Write This White Paper
If businesses are serious about mental health in the workplace, they can’t just offer support—they have to build systems that people trust enough to use.
That’s why we wrote The Trust Paradox—a practical playbook for organisations looking to bridge the gap between offering mental health support and actually making it work.
In it, we outline:
✅ Why traditional workplace mental health programs fail (even with good intentions).
✅ What employees actually need to feel safe using them.
✅ A new framework for trust-first mental health initiatives.
It’s not too long, not too boring—just clear, practical insights for leaders who want to get this right.
Read the full white paper here →
Final Thought
Trust isn’t built through policies. It’s built through actions, transparency, and respect. If employees don’t trust how their mental health data is handled, they won’t engage—no matter how good the initiative sounds.
This research has changed how we think about workplace mental health at Duck Score—and I hope it helps you too.
